Insights

Notes from the engineering floor.

Practical, hype-free writing on building with AI, software, cloud and data. Our first articles are in preparation.

Coming soon

No articles yet — here’s what we’ll cover.

AI engineering
Evaluating LLM systems, RAG quality, agent guardrails and AI cost control.
In preparation
Software architecture
Pragmatic patterns for SaaS, modernisation and maintainable codebases.
In preparation
Cloud & reliability
Infrastructure as code, observability and getting more from your cloud spend.
In preparation
Data foundations
Building trustworthy pipelines, metrics and dashboards.
In preparation
Commerce & growth
Conversion, performance and technical SEO for revenue-focused teams.
In preparation
Product & design
Discovery, design systems and accessibility in practice.
In preparation

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